Blogs, short for “web
logs,” are basically conventional
websites with frequently updated content.
They can provide many benefits to SOHO
and small businesses.
Advantages:
Whatever you can do by marketing, you
can do via a blog
-
Inexpensive
-
Easy to launch
-
Easy to master - don’t
require HTML expertise
-
Blogs attract a valued
consumer demographic
-
Wide range of applications
-
Great search engine
rankings - high Google PageRanks,
huge search engine optimisation value
-
Community-builders
- strengthens internal/external business
relationships
-
Can be more inclusive
and interesting than email
-
Not intrusive
-
A more authentic and
distinctive voice than canned PR
-
Easy to search
-
Rapidly disseminate
information
-
Breaks down barriers
-
Makes your site stickier
Blogging Advantages
for Business Executives
-
Networking, sales
boosted, lobbying - at a fraction
of the cost of traditional media
-
Much wider audience
than giving a speech
-
Tailor the message
to a particular audience at a moment’s
notice
-
Gives execs the opportunity
to tell “their side of the story”
without interference from the media
or analysts.
-
Writing a blog often
is less time-consuming than trying
to get a message across via interviews.
“I can spend three hours talking
about a topic, and the media will
edit it to fit the three-minute segment
or 500-word column. That’s far
from the most efficient way to communicate.
The blog changes all that.”
|
|
|
- HTML WYSIWYG Journal (Blog)
Editor for writing journal items
with
- Click toolbar buttons to add
images, links, text colours, etc.
to your news items
Journal (Blog) archive
- Easy integration into your homepage
or any other page on your site
- Your visitors can comment on
journal items (optional by journal
item)
- E-mail notification with a copy
of the comments sent to the webmaster
- Bad word filter
- Configurable Anti-spam settings
for user comments (tracked with
cookies and/or IP address)
- Animated emoticons
- Password protected control centre
- Amend or remove journal items
- Delete inappropriate comments
posted on blog items from users
- On-line set up and configuration
- Change colours, fonts, etc.
on-line to integrate with your
site
- Support for Microsoft's CDONTS
and CDOSYS, w3 JMail, Persists
AspEmail, and
- ServerObjects AspMail components
- Supports Access DSN-less or
DSN database connection
- Site Guide's ASP Journal (Blog)
has been tested on IIS 5 on Windows
2000, and on IIS 5.1
- on Windows XP Pro, but should
work on any other Windows web
server supporting ASP 2 or above.
|
|
